Woman on an Apple computer
Blog
 

For those of you with product related businesses, Christmas is often a hectic, stressful time and it’s all too easy to suffer burnout and overwhelm. By the time Christmas Day comes you are exhausted and too tired to enjoy the time with your family.

I ran a jewellery business for 5 years and about this time of year I would take a deep breath before diving in to events every single weekend, followed by frantically making the orders during the week, and all the time trying to keep my marketing going!

Over the years it did get easier as I learned how to get more organised so that the silly season didn’t feel quite so overwhelming.

Here are my tips:


1) Book all your events now

Do your research and work out which events are worth your time – are they well marketed? What kind of footfall do they get? The good events will already be selling out of stallholder spaces in the next couple of weeks.

2) Schedule your social media posts around these events now

smallprint packaging

Using a tool like Buffer you can schedule your social media posts months in advance. If you’re going to be attending events as a stallholder, you need to promote this in the weeks leading up to the event, and in the few days before and especially on the day of the event. If your product is a considered purchase, this gives potential customers time to think about buying, so they will come ready to buy.

Remember advertising events is also a great way to get brand awareness as people may be googling the event and your info will come up. If you have a Facebook Business Page, create events for everything you take part in. 

3) Pre-prepare gift boxes / packaging

With my jewellery business each piece was presented in a box, with shredded paper, in a little bag with a polishing cloth and a business card with a referral offer. I would get these all made up at this time of year (in front of some daytime TV) and line them up on the shelf, so when I was busy I would have them all ready to use. It was a godsend when December hit! 

4) Get your processes in order

  • Clear your workspace, throw out all the rubbish and make room
  • If you are selling online, check that the user journey is smooth
  • Make sure your accounts are up to date
  • Get your ordering process streamlined
  • Have a process for collecting email addresses at events and sending out an automated email to follow up (using Mailchimp, Aweber etc)
  • Get a loyalty programme set up to reward returning customers (this can be as simple as a sticker on a flyer or a business card)
  • Create eye catching graphics of your products to share in the run up to Christmas

5) Delegate

Is there anyone who could help you out at events? Or packaging up the products? Start reaching out now and asking people if they are willing to help when things go crazy. Perhaps your partner or an older child who you could pay a little pocket money to? Now is the time to call in favours! You don’t have to do this all alone. Sometimes it’s worth spending a little money on help to make it more manageable.

The online members club for mums in business

6) Schedule rest days

When you’re attending weekend events and rushing to make orders it’s so easy to forget that you need downtime. You must schedule in a couple of days a week (one minimum!) where you will step away from work and focus on self-care. If you struggle to put yourself first and do this, see it as time to rest so you are less tired and snappy with the family, as they are often the ones to suffer when we burn out!

Now is the time to get all your ducks in line so that you can get the best out of the Christmas season without ending up a wreck.

Good luck!

Erin x

 

 

6 Things You Can Do Now To Get Ready For The Christmas Rush from Erin Thomas Wong on Vimeo.

 

 

Subscribe to the Newsletter

 

If you love hearing from experts and learning new skills, The Cocoon is for you!

The Cocoon

The Cocoon is the inner sanctum of Making Mumpreneurs, a close knit support network and highly engaged community. Myself and my team of resident experts are on hand to answer questions and help you on your entrepreneurial journey. Membership is available as a yearly or monthly subscription.

 

Find out more

 
  • The Cocoon was a vital support to me as I got ready to launch my business. Everyone is so supportive and keen to help, not just the panel members (who are great!) but all the members as well. There’s a real feeling of ‘sisterhood’ on there, with mutual encouragement and bags of useful advice and support. Through the Cocoon I was guided through the decision of whether to set up Amazing Futures as a limited company or as a Sole Trader.

    I also received crucial advice in setting up contracts and financial systems.I love the monthly training calls, have just enjoyed the PR masterclass and feel that it’s a very low cost way to keep up your knowledge and learning. It’s a cosy environment where you feel comfortable posting any sort of questions relating to your business. Highly recommended!

    Felicity Sandford, Amazing Futures Ltd

  • I joined The Cocoon because one of the things I've really struggled with since setting up my own business and working from home are the feelings of isolation. I am a really social creature and although I am loving being an entrepreneur there are just times that I'd like to chat to people and ask advice, especially from women in the same situation as me. Since joining I've loved the fact the environment is so supportive, Erin incredibly knowledgeable as are the resident experts. I now feel that I get the best of both worlds, I am able to enjoy all the things that are amazing about working for myself from home safe in the knowledge if I come up against a stumbling block I can ask the ladies in The Cocoon for help. I can't recommend it highly enough - join up as soon as you can!

    Tara Vachell, Krav Maga

 
Back to top