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Lisa launched her business Clasp London in September 2017 after spending months looking for part time or flexible roles around her family, and not being able to find anything that was right. She had worked in creative environments prior to having children as a Fashion Production Manager and decided that the best way to find a creative and interesting role was to create her own!

lisa karter new

“I joined the Cocoon online members club almost a year ago, while I was in the very early stages of researching and starting my business, Clasp London. It’s an independent jewellery brand - delicate, feminine pieces in Sterling Silver and gold-plated silver.

Prior to starting the business I’d been a stay-at-home-mum for 8 years after leaving my career as a fashion production manager when my eldest was born. I knew how to source products and felt okay about developing the branding as I have a design degree, but when it came to marketing, finance, PR, cash flow, legal issues, social media content planning and advertising, I was a total newbie and nervous as anything. This is where the Cocoon came in – firstly, I was immediately put in touch with other women running similar businesses who I could bounce ideas off of. Then came the masterclasses – fantastic video tutorials on all aspects of running a business. There are so many I’m not even halfway through them, but it’s great to be able to dip in and out whenever I need to brush up my skills. Then there are the experts – regular video chats allow you to ask questions and get advice from industry specialists.

I had a fantastic one-to-one with Glenda Shawley, the resident Marketing expert, when I first launched online which really helped me to identify my customer and understand their behaviours. For me, the most useful resources are the monthly video calls with Erin, the masterclasses and the various challenges – these really help you to push yourself outside of your comfort zone and get going on things which might otherwise sit on your to-do list forever!

The next steps for my business are to really work on growing sales, improving website SEO and reaching new customers. With the Cocoon I feel like my business has the potential to achieve these things as I have a great tribe behind me, helping every step of the way.”

To find out more about the support you could benefit from as a Cocoon member, click here.


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The Cocoon

The Cocoon is the inner sanctum of Making Mumpreneurs, a close knit support network and highly engaged community. Myself and my team of resident experts are on hand to answer questions and help you on your entrepreneurial journey. Membership is available as a yearly or monthly subscription.


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  • The Cocoon was a vital support to me as I got ready to launch my business. Everyone is so supportive and keen to help, not just the panel members (who are great!) but all the members as well. There’s a real feeling of ‘sisterhood’ on there, with mutual encouragement and bags of useful advice and support. Through the Cocoon I was guided through the decision of whether to set up Amazing Futures as a limited company or as a Sole Trader.

    I also received crucial advice in setting up contracts and financial systems.I love the monthly training calls, have just enjoyed the PR masterclass and feel that it’s a very low cost way to keep up your knowledge and learning. It’s a cosy environment where you feel comfortable posting any sort of questions relating to your business. Highly recommended!

    Felicity Sandford, Amazing Futures Ltd

  • I joined The Cocoon because one of the things I've really struggled with since setting up my own business and working from home are the feelings of isolation. I am a really social creature and although I am loving being an entrepreneur there are just times that I'd like to chat to people and ask advice, especially from women in the same situation as me. Since joining I've loved the fact the environment is so supportive, Erin incredibly knowledgeable as are the resident experts. I now feel that I get the best of both worlds, I am able to enjoy all the things that are amazing about working for myself from home safe in the knowledge if I come up against a stumbling block I can ask the ladies in The Cocoon for help. I can't recommend it highly enough - join up as soon as you can!

    Tara Vachell, Krav Maga

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